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The Evolution of Kanye West by Katherine Korol

ISYS6621: Social Media and Digital Business

*Disclaimer: this post may be a little longer than normal*

After a year of being M.I.A. from the Twitterverse, Kanye West has finally made his return. In honor of this momentous occasion, I decided to take a look back at the evolution of Kanye West on Twitter, as I think he is the perfect example to showcase how music artists have increasingly used Twitter to build their brand.

2010-2011: Trying to be relatable but not actually relatable Kanye

Kanye joins Twitter and tweets random thoughts. His use of Twitter was pretty interesting if you ask me, and you have to admit he was pretty funny to follow. I have decided that he was trying to be relatable to his loyal followers in order to connect with us, even though that is pretty difficult for someone with his fame and fortune.

tumblr_mokaalzH6T1qbqpq3o1_500 #relatable am I right?

Artists often attempt to be relatable…

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