Happy Small Business Saturday!!! – Support local business stores around your community

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Small Business Saturday is an American shopping holiday held on the Saturday after US Thanksgivingduring one of the busiest shopping periods of the year

First observed on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and localSmall Business Saturday is a registered trademark of American Express corporation.

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In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.

American Express publicized the initiative using social media, advertising, and public relations. Many local politicians and small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday

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2 comments on “Happy Small Business Saturday!!! – Support local business stores around your community

  1. College Mate says:

    Haha. I am a huge Bob Burgers fan. That totally distracted me from the rest of the post.

  2. I wish we had this here – so important for small towns to support their local business

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