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When Hustling becomes Good Business- Nipsey Hussle’s Bold Move

Written By: Ryan Fu

“taking out this time
to give you a piece of my mind.
Cause you can’t knock the hustle,
But though you think you are
Baby one day you’ll be a star.”

Mary J. Blige sings this beautiful chorus “Can’t Knock the Hustle,” from Jay Z‘s first classic album Reasonable Doubt. In this old school track, Jay talks about doing what you have to do get yours, and believe in yourself cause one day you’ll be someone great. Fast-forward to 2013, Mr. Carter is on top of the music game with no competition in sight. So, it’s not shocking to see a man, who builds an empire literally by himself, give back to the community.  Alone we fall but together we stand.

On Tuesday, Jay Z saw the same the potential and hustle from artist Nipsey Hussle buying 100 copies from his new album Crenshaw. Ermias Asghedom aka Nipsey Hussle, 28, is a west coast rapper coming from South Central Los Angeles.  A former gang member of the Crips, he was raised in the hood learning life and how to hustle on the streets. Nipsey has released numerous mix tapes but with this one, he decided to sell it himself, printing 1,000 physical copies and charging them at $100 a pop!

Mr. Carter is no stranger in being re-inventive and revolutionary.  Just this year he released his album Magna Carta with a unprecedented deal from Samsung, in which the company bought 1 millions copies of the album and offering it early to consumers who downloaded a special app.  Jay Z wants to change the music industry because if you ask many musical artists, it can be a tough business.

So, when a musical artist like Nipsey decides to give the “F.U.” to the music industry and makes a bold business move, a business man like Jay Z will respect his hustle. Hustler or businessman, its all the same thing. If you want to stand out, you have to think outside the box. This creative move from Nipsey will raise some concerns from the big wigs in the music industry, but change is always good.  As the adage goes,“don’t hate the Player, hate the Game.”

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